Joe Stumpf’s Magic Words Dialogues For Realtors And Lenders

The last time you emailed information to a prospect, did they turn into a client? Or did they get lost in the piles of paperwork, and end up working with some other Realtor or Lender? 

When a prospect suggests you email or mail information to them, use the 10 of Clubs dialogue from the Magic Words That Remove Resistance to let them know that the step they’re considering is far too important for an email – it deserves your (and their) full attention.

"Just email (or mail) me the information."

Magic Words

"I appreciate that you trust me to give you such important information. And a typical real estate salesperson would probably just shoot you the email then move on. As you may or may not know, the choices you make today will impact you for many years to come. You deserve more than my email because you deserve 20 minutes to sit down with a trusted advisor who will ask critical questions, listen vigilantly, and craft a strategic plan for you. You deserve my full attention. Let’s look at our schedules and set a 20-minute consultation now, shall we?"

Can you see how this dialogue will turn that prospect into an appointment? Share your thoughts below. 

This entry was posted on Friday, July 2nd, 2010 at 9:31 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.