As you know, it's human nature for people to like people who are most like them.
If that is true, then here are two simple, yet highly effective Magic Words Strategies to build rapport when you respond to emails.
#1 Use Matching Sensory Words (See, Hear, Feel)
Here are some examples with rapport enhancing responses.
Example: Auditory Language (Hear)
Let's get together for coffee. I want to talk to you about making an offer on the Highland property.
Response: I’m looking forward to getting together to talk about your offer on the Highland property.
Example: Visual Language (See)
I saw a sign in front of a home on Highland Street and I would like to see the inside. When can you show me?
Response: Looking at my calendar right now, and it looks like tomorrow at 4pm would be the first time I could show you the home on Highland. How does that look for you?
Example: Kinesthetic Language (Feel)
Mary, it was great to connect with you today. Larry and I would love it if you lined up about 5 homes for us to check out today. How do you feel about that?
Response: I feel great about that. I’m so glad you stayed in touch. I'd be happy to meet with you and check out what's new on the market. Does 3pm on Tuesday feel right?
#2 Match Salutations and Levels of Formality
If you receive an email with 'Dear Mrs. Anderson,' address your reply in the same fashion.
If the writing is casual ('Hey'), adopt that tone.
The same goes for sign-offs.
If they've included professional information after their name, do the same with your reply, and arrange the information in a similar format.
So there you go — two ways to use Magic Words to build rapport using email.
On your team,