What’s The Problem With The Word “Why”?
When you ask “Why?” you are demanding the back-story that will fully explain “why” things are as they are.
The real problem is you’ll answer “why” questions with a story of why things are that way, whether they are really like that or not!
You may notice you’ll make up an answer based on your current opinion because that’s w
hat a “why” question forces you to do.
“Why” makes you justify!
“Why don’t I get any calls on my info-box flyers?”
“Why am I not getting referrals?”
Do you want to know which Magic Word is a more useful word for most of us, most of the time?
The Magic Word is “What.”
As in, “What can I do to make my info-box flyer program really work well?”
Or, “What can I say and do to create more referrals?”
Again, two different words from two different outlooks.
“Why” invites you to accept whatever the stated reality is, and then demands that you make up a good story that explains it. It seems like a waste of time, unless you enjoy making up stories about unimportant stuff. “Why” makes you look back into your past, looking for blame.
On the other hand, “What” is an action word. It looks to the future. “What can I do to get what I want?”
Or, “What can I do to become more referable?”
Good questions
And it guides you in a direction of action.
And actions are what get results in life.
What can you do this week to experience the highest version of yourself?
Tags: By Referral Only, Joe Stumpf, Real Estate Coach, Real Estate Dialogue, Real Estate Scripts, Real Estate Training
